Home is where the heart is, that's how the saying goes. But the heart of most homes is pumped by the blood (hard work, anyways) of the women that spent their valuable time and money to make their houses into more than just a place to take shelter from the storm.
It's Women's History Month, and March 8, 2021 is International Women's Day. Women have progressed from the status of homemakers to building their own successful and competitive real estate agencies. With as much time as women spend inside the home (regardless of their marital/parental/employment status), they've grown familiar with the desire to balance fashion and function inside the home.
According to the National Association of Realtors (NAR), "There are few industries remaining today that have not seen a drastic change in the role that women play, and real estate and relocation are certainly not immune to these changes. Historically, women have been involved in real estate almost since its inception in 1794 and its establishment as a legitimate business in the 1840s. In real estate's early days, women filled office and clerical roles, but by the 1880s, women were already moving into the roles of agents and brokers, though at a relatively slow rate. Nationwide, women brokers dominate the residential real estate market, but have yet to make a major entrance into the more lucrative commercial market." In an industry where today, more single women than single men are becoming homeowners, having female real estate agents that understand and listen to what women want and need is a very important and impressive step for the history of Women's rights both at home and in the workplace. Here is a link to more articles from the NAR that discuss women in real estate;
Fun Facts about Women in NAR women:
67% of the REALTORS are female.
The majority of members are women with a college education.
Among broker licensees, 61 percent are female, compared with 67 percent of sales agent licensees.
Among part-time sales agents, 71 percent are female, while 67 percent of full-time sales agents are female.
When the National Association of Realtors was founded in 1908, there were zero female members on the board.
NAR’s first female member joined in 1910, however, women were restricted from real estate boards until the 1950’s.
The Women's Council of Realtors was founded in 1938. https://www.wcr.org/about/womens-council-history/
The President of the Women's Council is female- Pamela Banks is the 2021 National Women’s Council of REALTORS® President and sales associate with RE/MAX Prestige in Wellington, Florida, first started in Women’s Council in 2004. https://www.wcr.org/about/econnect-archive/january-2021/banks/
There are a plethora of blogs that will give Real Estate Agents and companies advice on who to follow on social media to improve their communication with potential clients, or which Real Estate Agents and Investors are rising up and becoming iconic in their field. Considering that approximately 3.5 billion people (pretty much half the world's population) is on Social Media DAILY, this means that social media has easily and quickly become the most effective marketing and communication strategy today. With that being said, below is a list of the top Female Real Estate Agents on Twitter, and one of the most influential female Real Estate Agents on instagram as well.
Top Female Real Estate Profile on Instagram:@acolerealty- Angie Cole, a realtor in Raleigh-Durham, North Carolina, is another great example of how agents can use Instagram to both promote properties for sale and share glimpses of their personal lives. She posts lots of sweet and funny moments from motherhood, as well as upcoming and current listings and information to educate potential customers about the home-buying process.
Top Ten Female Real Estate Agents on Twitter-
Jenny Delich @itsJennyDelich Fit Mom Boss Lady – Positive Vibes – #1 Realtor on Social Media
Lorre Burden @LorreBurden Texas REALTOR located in AUSTIN. This is about more than Real Estate; this is about your LIFE and your DREAMS!
Dottie Herman @DottieHerman – CEO of Douglas Elliman Real Estate
Wendy Weir @WWeirRelocation – Berkshire Hathaway Home Services HWWB
Jane Loveday @SDRealEstate – Real Estate Agent In San Diego. Work With First Time Home Buyers, Seasoned Buyers and Sellers. Short Sales and Foreclosures. Expert in San Diego Real Estate.
Anita Clark @Anita_Clark – Residential real estate agent, helping both buyers and sellers with their middle GA real estate needs
Leigh Thomas Brown @LeighBrown – Motivational Speaker/RE/MAX Realtor/CEO, Author, Mama,Wife, Runner, Overall Opinionated Woman Trying To Fix The World from Charlotte NC
Lynn Pineda – @LynnPineda – SE FL Realtor delivering Real Estate promises while selling homes from Coral Springs to Boca Raton & beyond – it’s what I love to do! eXp Realty, LLC
Michelle Silverman@MichelleRealtor – Premier La Jolla and San Diego Realtor specializing in coastal properties with over two decades of experience married to @ScottHSilverman, with amazing daughters
Other influential women in the Real Estate business include;
Barbara Corcoran- Barbara has all of the best connections in real estate, even though she is not a real estate agent. She worked for a brokerage before owning her own company, which she sold for $66 Million in 2001. Corcoran is the author of the best seller “Shark Tales: How I Turned $1,000 into a Billion Dollar Business!” and host of the top business podcast “Business Unusual with Barbara Corcoran.” Corcoran is a motivational and inspirational speaker. She is a frequent small business and real estate contributor on every major network. Corcoran has been an investor/Shark for the past eleven seasons on ABC’s four-time Emmy award winning show, Shark Tank, investing in over 80 businesses to date. Follow Barbara on Twitter and Instagram @BarbaraCorcoran. Here is the link to her companies’ website followed by a link to learn more about her; https://www.barbaracorcoran.com/about/
Kala Laos- Kala Laos is the co-founder of independent brokerage JK Realty in Gilbert, Ariz. Her firm has built a successful, kid-friendly culture in a competitive suburban market, growing from 30 agents to 250 in a little more than two years. Before recruiting agents with her husband, Laos sold more than 2,000 homes and has now brokered thousands more. Her use of video marketing and positive reinforcement helps inspire thousands of real estate agents through her coaching resource for agents, which she developed in-house but now shares outside of JK Realty.
Here is the link to her companies’ website; https://www.inman.com/people/kala-laos/#:~:text=Taking%20the%20world%20by%20storm,JK%20Realty%20in%20Gilbert%2C%20Ariz.&text=Her%20use%20of%20video%20marketing,shares%20outside%20of%20JK%20Realty.